Entry Level Marketing Job Cover Letters

Entry-Level Cover Letter Examples and Writing Tips

When you are applying for an entry-level position, composing a cover letter can be a challenge because you may not have a lot of work experience. However, it's fine to highlight your non-employment related experience in your cover letter if it's relevant to the job. After all, interviewers for entry-level positions are aware that this may be your first position.

Why a Cover Letter is Important

Here's a secret: Writing cover letters is hard for nearly all candidates — not just entry-level applicants.

So, don't be disheartened if you're feeling overwhelmed by the process.

To get the hiring manager excited enough to call you in for an interview, you need to convey not only your skills and qualifications, but also your passion for the organization and your aptitude for the specific role. This means writing a cover letter that complements your resume, and not one that merely duplicates that information.

A good cover letter also shows off your communication and writing skills and proves that you know how to tell a compelling story – a bonus in almost every job, even if the job description doesn’t include writing as a requirement. Finally, taking the time to craft a cover letter proves that you know how things are done in a professional environment and that you’re willing to play by the rules. That might sound obvious, but when you’re applying for an entry-level position, it’s important to show the hiring manager that you’re aware of what’s expected and that you won’t need to be trained in the basics of office life.

New to cover letters? Use this guide to familiarize yourself with the format and best practices for writing a cover letter that helps you get the job interview. It includes the different types of cover letters, the information that needs to be included in your letter, and the proper way to format your final draft and send it to the hiring manager.

What to Include in Your Cover Letter

The good news is that it's basically a level playing field when it comes to applying for entry-level jobs. Your competitors likely won’t have a great deal of work experience, either.

Feel free to mention volunteer experiences, internships, related classes, projects, leadership experience, extracurricular activities, and your skills that pertain to the position. Providing these details about related experience helps differentiate your application from the crowd.

Look for ways to draw connections between your non-work experience and the job and industry at hand. For instance, if you are applying for an entry-level position in publishing, you might point out your strong grades in literature classes, volunteer work at the library or in literacy programs, an internship at a publishing house, your involvement with the school newspaper, etc.

Look at the specific skills mentioned in the job description, too, and think about ways to demonstrate that you possess these abilities. For example, if a job posting calls for someone detail-oriented and organized, your experience managing a fundraiser for your academic club is good evidence that you have those abilities.

Tips for Writing an Entry-Level Cover Letter

Match your qualifications to the job. Research the job requirements thoroughly before beginning to compose your letter. Make a list of the key qualities, areas of knowledge, skills, or experience that the employer is seeking.  Review descriptions for similar titles on Indeed.com or another job site if the employer hasn’t provided a good list of requirements with the ad.

Get inside information. Contact the career office at your school, if time permits, and request a list of alumni volunteers in your field of interest. Ask them what they would be looking for if they were hiring for the type of entry-level job which you are targeting.

Make a list of your qualifications. Compile a list of your assets that will enable you to meet the job requirements and excel in the job.

Write a perfect opening sentence. Compose an opening sentence that conveys enthusiasm for the job and summarizes why it is a good fit. Name the precise position if one is mentioned in the job announcement. For example, you might say “I am highly interested in consideration for your sales assistant vacancy since it would tap my strong customer service, organizational, and verbal communication skills.” 

Describe your skills. Draft a sentence for each one of the assets on your list that will qualify you for the job. Briefly include a reference point in your background such as course project, leadership role, internship, or personal experience that proves that you possess that strength.  You can merge more than one asset into each statement. For example, “I utilized strong persuasive skills and leadership ability to recruit and attract new members to our sorority.” Remember that for many entry-level jobs you will be trained on the job, so eagerness to learn and the ability to learn quickly and well are often assets to emphasize.

Quantify your accomplishments. Whenever possible, frame your statements as accomplishments and quantify results. For example, “Attentiveness to detail and editing skills enabled me to reduce publication errors in the yearbook by 15% over the previous year.”

When to mention following up. If you have identified a contact person and the employer has not conveyed how interviews will be arranged, then you might suggest that you will follow up to determine if they need further information and to discuss the possibility of arranging an interview.

End with a professional closing. In closing your cover letter, reaffirm your keen interest in the job and that you are hopeful that you can meet with them to discuss the exciting opportunity further.

Proofread your letter. Carefully review your letter for spelling and grammatical errors.  Read it out loud and place your finger on each word.  Have a counselor, teacher, writing tutor, or other trusted person critique your draft.

Review Entry-Level Cover Letter Examples

Review these sample cover letters for entry-level candidates for employment to get ideas for your own letter. You'll find both general examples, as well as sample cover letters for specific fields and positions. Do not copy the text exactly, but rather, use the samples for inspiration when writing your own personalized cover letter.

Basic Entry-Level Cover Letters Examples

College Senior Cover Letter
It can be challenging to write a cover letter when you haven’t graduated yet. Include both your academic accomplishments and work experience, if you have it. Here’s advice on how to structure your letter, what to include to get it to stand out from the crowd of entry-level applicants, as well as a sample to review.

Recent College Graduate Cover Letter
The best way to show an employer you’re well qualified for a job, tips for writing a cover letter when you’re a recent graduate, and a sample letter to review.

Career Office Referral Cover Letter
When you apply for a job that has been listed through your university career center, mention that in the first paragraph of your letter. Review what to write, and examples.

Email Cover Letter
What to include in an email cover letter, an example of an email message sent to a hiring manager, and how to format and send an email applying for a job.

Inquiry Letter
An inquiry letter is sent to an employer who may be hiring, but hasn’t advertised job openings. Review an example, and tips for writing inquiry letters.

Entry-Level Cover Letters Listed by Job

Business Analyst Cover Letter
When you’re applying for an analyst position, focus on the technical business skills you have acquired in college, during internships, or in prior positions.

Cover Letters for Teachers
If you’re looking for an entry-level teaching position, review this guide on how to write a cover letter for a teaching job, with advice on how to prepare your application, and letter examples. Also review the information required to apply for a teaching job, including documents, certifications, and transcripts the employer will request.

Editorial Assistant Cover Letter
When you don’t have a lot of related experience, include information on your college major, relevant volunteer experience, writing and editing you did while a student, and internship experience.

Education Cover Letter
For education-related jobs, learn as much as you can about the school or organization you’ll be working for. Then take the time to match your qualifications to the job description.

Information Technology (IT) Cover Letters
IT jobs are competitive and so you need to be detailed and specific when writing a cover letter for one. It's important to show the employer you have the skills, technologies, and certifications listed in the job posting. The closer a match you are to the ideal candidate, the better your chances of getting selected to interview.

Marketing Cover Letter
In your cover letter, share examples of your related internship or job experience and describe the marketing skills you have acquired through academics or experience. Use examples to highlight the skills and attributes you have that qualify you for the job.

Scientific Research Technician Cover Letter
When applying for a research job, focus on your analytical, research, and writing skills. Also share examples of any laboratory experience you’ve gained, research you've been a part of, and technical research tools you have used.

Summer Assistant Cover Letter
Showcase your related academic experiences along with work experience, if you have it, when writing a cover letter for a summer position.

Writing/Marketing Position
This cover letter example focuses on the applicant’s academic achievements, as well as the candidate’s skills that are a strong match for the job requirements.

Start Your Cover Letter With a Template

A cover letter template is a helpful way to format and organize your letter. In general, applying for a job is a ritualized process. Some of the cover letter requirements may seem old-fashioned, but it's important to adhere to the expected cover letter style, from the greeting all the way through to your closing sign-off.

Use these templates to help you establish a framework for your cover letter so that you know what information to include and where, but be sure to personalize your letter so it reflects your qualifications and attributes.

Cover Letter Format
How to format a cover letter for a job, font, paragraph and styles choices, guidelines for what to include in each paragraph, and information about how to address and sign the letter, with examples.

Cover Letter Template
A template can make cover letter writing easier, because you simply personalize the template with your own information. Do be sure to customize it though, so you show the employer how you are qualified for the position.

Email Cover Letter Template
The format of an email cover letter is different from a cover letter that you upload or send as an attachment. Review how to format and send a cover letter by email.

Online Template Resources: Google Docs has a variety of templates you can use to write a cover letter or a resume. When you use a template, be sure to change the file name to your name (janedoecoverletter.doc, for example). Double-check to be sure you’ve written over the standard information and changed the date.

If you are Microsoft Office user, you can download Word cover letter templates to use as a starting point for writing your own cover letter

Read More: Top 10 Cover Letter Writing Tips | What to Include in a Cover Letter

If you are looking for a position in the field of sales, read and live by these cover letter samples featuring some of the most basic elements that recruiters look for in a sales cover letter. Customise them accordingly to fit your specific needs and qualifications.

Cover Letter Sample 1 (Entry Level, Print Copy)

This cover letter sample shows the proper format if you submit your cover letter in print form. In this case, the letter should be formatted as a formal business letter which includes a letterhead, date, inside address, salutation and complimentary close.

3 November 2015

Ms Ann Chan

Personnel Manager

XYZ Corporation
2/F Tall Building
1, Main Road
Hong Kong

Dear Ms Chan,

Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests.

Being a student of Far Eastern University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful collegiate football team.

My background as a student and an athlete has taught me to be an efficient manager of my time which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation. As a member of the team, I had to listen, learn how to motivate myself and others and understand the differences that exist among the members of the team. Through my achievements as a student and an athlete, I have proven that I am passionate about the things I do as well as dedicated.

And while this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company.

Thank you for taking the time to consider my application and I look forward to hearing from you.

Sincerely,

Signature

Peter Lee

 

Writing Tip: If you are a fresh graduate, or if you lack experience in the field that you are applying for, it is best to point up the experience and qualities that make you suitable for the job. In this cover letter sample, the candidate showcases his skills by telling his experience and achievements as a student and an athlete. Although he is new to the field of sales, he could impress the hiring manager with his optimistic tone and by indicating that he is a quick learner. 

 

Cover Letter Sample 2 (Experienced, Email Copy)

This cover letter shows the proper format if you submit your cover letter through email. Unlike a formal business letter, a cover email only requires a salutation at the beginning and an email signature at the bottom that includes your name, address and contact information.

Email Subject: Peter Lee, Medical Sales Representative Position

Dear Ms Chan,

I am writing in regards to the open sales position on your awesome team. With an excellent background in marketing and sales and over three years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

I started my career as a marketing associate in Corporate Holdings Management Inc., a leading real estate company in the country. My desire to transition to the sales industry led me to join Medical and Pharmaceutical Specialties Inc., a locally-owned pharmaceutical company, with whom I have now been associated with for the last two years.

During my tenure as a Medical Sales Representative, I was able to contribute to the strength of my sales team while forging stronger relationships with our clients. I also supervised the launch of several new products in the domestic market. I also won the coveted Sales Representative of the Month four times due to my contribution to the overall sales of my product division.

I am a committed individual who is highly organised and efficient. My colleagues as well as my clients will tell you I am friendly yet professional; a people person with superior follow-through; and excellent at building rapport and fostering mutually beneficial relationships.

In keeping with the skills and abilities required for the position, I can offer you:

● strong interpersonal skills with exceptional convincing power
● ability to sell products and services to clients while dealing competitive issues
● excellent phone and computer skills
● ability to maintain pleasant personality even in a high-stress environment
● exceptional time management and organisational skills
● proven ability to multi-task and think in an anticipatory way to be one step ahead of the process

With my work experience, skills and substantial accomplishments in the field of sales, all of which are discussed in detail in my enclosed resume, I respectfully ask for an opportunity to discuss my candidacy with you further in person.

Sincerely,

Peter Lee
1/F Team Building
2 Smooth Road
Hong Kong
Mobile: +852 XXXX XXXX

 

Writing Tip: Beside having the cover letter properly formatted, it is essential for you to clearly communicate your key accomplishments and skills that are relevant to the position you are applying for. The best way to do so is to use bullet points to outline or summarise your skill set, or to convey the value of your accomplishments in numerical form (e.g. percentages). 

 

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

Read also:

7 common mistakes you might be making on your resume

Tips for job seekers to stand out from the crowd

How to negotiate for your salary during job interview

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