Advert Comparison Essay

Comparing Two Advertisements

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Comparing Advertisements

For this comparison I have chosen to compare two car adverts. The first
advert I chose was from the car magazine "Autocar" and this is an
advert for a Chrysler PT Cruiser. The second advert I chose was from
the "Sunday Times" and this is for a Fiat Ulysse. I chose these two
adverts because I feel that they will be good compare as they have
similarities and differences so there are many things I can comment
about.

There is a big difference in the sale tactics of the 2 adverts. The
Fiat is a soft sell advert because there is no reference to the price
of the car or any statistics about the car where as the Chrysler
advert displays the price in big numbers at the top of the advert and
it also refers to the fuel consumption of the car. This shows that the
2 adverts use different tactics to advertise and sell the car.

I think that the target audience for these cars are the same; both of
these cars are family cars. Both of the cars are designed to be
comfortable and safe, they are not advertised to be fast sports cars
or stylish city cars; they are advertised as normal cars. In both of
the adverts there is no real reference towards the performance of the
car apart from in the Chrysler where there is a reference to the fuel
consumption of the car but this backs up the point that the Chrysler
is a car for a sensible family person because that is the kind of
person who would show interest in the economics of the car.

Both of the adverts have main points that they want you to focus on as
soon as you look at them, on the Chrysler advert the first thing they
want you to focus on is the name of the car and the price which are
both in bold font at the top of the page, the Fiat wants you to focus
on the name of the car which is written in huge letters diagonally

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across the page.

Both of the adverts contain a visual trick which makes you think, this
then gains more attention of the reader. In the Fiat advert the slogan
"it's one big adventure" is used and this is the topic of the advert
because if you look inside the letters of the word "Ulysse" (which is
the name of the car) then you will notice that there is a different
place in each letter and this represents the "it's one big adventure".
The Chrysler uses the same idea because when you look at the pivture
of the car you notice that is is meant to be taped to another peace of
paper, this makes the advert look purposely cheap but then you wonder
why, this catches your full attention but then as you search for a
reason you come across the slogan "with a price this low, we've had to
make cutbacks on everything but the car", once you have read this you
realise that the the whole advert looks like it has been handwritten
to represent the cutbacks in cost.

Both of the adverts contain the company badge, they are both situated
at the bottom of the advert and I think this is so that it will
reinforce the make of the car and I think it is important that people
recognise the badge so that people can associate the car with the
badge when they see it, but they can not put the badge in a more
important place of the advert because it does not really attract the
readers attention.



Essay about Comparison of Two Advertisements

719 Words3 Pages

Comparison of Two Advertisements

First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors. Many early adverts also told little truth. For example adverts for non-prescription drugs often told of cures for many ailments, falsely. With the rise of television and…show more content…

It's purpose is to persuade you to rent a car from their company, and is aimed at businessmen. The advert is mainly text, however there is one large picture at the top of a car with a man by it. There is also a smaller logo in the bottom left of the ad. At the top there is a big head-line which is a slogan saying: 'Men who are "going places" use Hertz!' This is quite prominent and is what you notice as soon as you look at the advert. The way this advert persuades us is to impact the thought of Hertz being an easy and efficient company to use. This idea of easiness is used throughout the advert and from the moment we see it its obvious. 'quick, easy, low-cost…', 'as easy as A B C'. These are just some of the slogans used in the advert. There is also a small picture of some building blocks, to give the effect of easiness once more. The picture of a man says something about the period. At that time women were still thought of as housewives and weren't expected to need a car to travel about far, so in this advert all of the language is about the men. 'Many men have found Hertz…', 'men who are going places…'. The language used in the advert is mainly quite informal, however in the 'small-print' part, the language is formal. There is a large use of hyphens and compound words, trying to persuade you about the

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